Made From Scratch - Vitamin Angels' Ode to Mothers

August 14, 2018

This campaign marked a significant departure from Vitamin Angels’ standard direction and tone. Whereas prior concepts leaned on happy and smiling children, supplemented with footage from vitamin distributions, the organization wanted to highlight the grit and fortitude of the mothers who advocate for their children’s health for this video. 

I was tasked with writing the script for this video, with minimal guidelines other than to make the script notably stand out from those of prior videos. After drafting the script, I ended up recording the voiceover for it and also working with the videography team on storyboards and editing. Although the video was initially created for audience engagement at a large stakeholder event, it was later adapted for Vitamin Angels' annual Mothers' Day giving campaign in May 2018 as well.